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Urban Decay Miami

Objective: Geographical expansion strategy for the brand determined by an extensive location analysis. Store design based on research of the brand itself and the core customer in the proposed new location. Retail space marketing and communications strategy.

My role: Researcher, strategist, creative director, visual merchandiser, designer.

Core team: Nivedita Govila, Shannon Hessen, Sarah Nickle.

External collaborators: Jenna Hartmann.

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