Tiffany’s X McQueen: Diamonds go Dark
Objective: Create an integrated marketing and communications campaign for a new business scheme. Based on the analysis of different factors as target customer and opportunity, generate a positioning strategy around a big idea.
My role: Strategic planner, creative director, graphic designer, and researcher.
Core team: Nivedita Govila, Shannon Hessen, Labdhi Vora.
External collaborators: Vu Nguyen, Jordan Tenembaum, Izzie Tiberidze, Taylor Wedding, Clea Cullen, Andrés Mendez.